2008

Which converts better – organic search or paid search?

The [WebSideStory ]study looks at traffic and conversion data from 20 business-to-consumer e-commerce sites during the first eight months of 2006. Paid search had a median order conversion rate of 3.4 percent, while organic search results produced a conversion rate of 3.13 percent. The data set included more than 57 million search engine visits.

There are arguments to support both sides, Rand Schulman, WebSideStory’s CMO, told ClickZ.

“On the one hand, because you control the message of paid search, you’d expect higher conversions. On the other side, because people value the ‘editorial integrity’ of organic, you’d expect higher conversions,” he said. “Ultimately you need to do both. I think the eye-opener here is that neither side has a significant edge.”

Keep your PPC campaigns going…but also pay attention to your organic search positions.

Remember, organic search traffic costs you nothing per click. So if you get the same conversion rate from organic listings, your net revenue could make a nice jump upwards.

Debbie Weil, in her book The Corporate Blogging Book, quotes communications expert Shel Holtz who listed several benefits of implementing internal corporate blogs. Here are few advantages for a department or organization.

* Alerts: Instead of sending out blanket emails, let employees subscribe to work-relevant blogs covering server status, network status, volunteer opportunities, etc.
* Projects: Reduce those all hands emails with a total project status blog as well as an individual team status blog for only the staff who need to know.
* Departments: Great for updating the company telephone directory, announcing new products or enhanced department services.
* News: Employees can contribute content for community activities or campus events. This function that may be especially useful for an organization with several campuses where there is little interaction among staff.
* Customer Information: Share useful information about a customer’s problem and resolution of the problem.
* CEO Blog: Eliminate top down bulk emails. Here CEOs can post new corporate values, planning changes, or simply to make a company announcement.

Key aspects to Consider for your Business Web site Design & Redesign Architecture !!

·Your Web site Should be Custom, and Unique , Stands out from your Competitors.

·Get to the Point. Not too much Text and Pics. Compelling value proposition on home page !

·Your Prospects should Immediately Find what they are looking for. Use Bullets to Make your Points.

·Your web site should have “Call to Actions” (reasons for customer to Buy, Call you or give you their info & request info / sign up for news letter etc ).

·When your Web site is live, Focus attention and resources on how you will Drive Prospects to it. (Search Engine Optimization, Pay Per Click Campaigns ,custom BLOG , Press Releases , Local search listings , social media / web 2.0 optimization, etc.) Because , if you just build a web site …no one will come … Start and stay with SEO as a minimum …

Andy Alagappan COO & VP marketing & business development USA ,

The Graphics Co (Epromotionz LLC) Off : 281-556-8319 , 281-570-5804 –

www.SMBwebdemo.com >1-STOP > Hundreds of custom web projects done !

Global search revenue is expected to reach $30.5 billion in 2008, up from a previous estimate of 26.2 billion, according to a JPMorgan analyst report released on January 2.

The report, which was written by four analysts including Imran Khan, also estimates that global search revenue will reach $60 billion by 2011.

The report stated that paid search is expected to grow internationally due to a variety of factors, including the use of paid search as a global marketing vehicle, keyword price inflation and increased Web usage. An improvement in click-through rates, which have become more relevant, was another factor.

Looking back on 2007, “paid search actually exceeded our expectations,” the analysts wrote. Entering 2007, the paid search market was expected to grow 39% over 2006. “However, due to better monetization by Google, Yahoo and MSN, as well as volume gains, we now expect global paid search revenues to grow 48% in 2007.”

“We are encouraged by this trend as it demonstrates that the market is less mature than we thought and that search companies have not had to resort to increasing the number of ads on a page,” the analysts said.