The importance & value of SEO PROCESS
Reduce Cart Abandonment and Increase Online Profits
Recent industry reports put shopping cart abandonment rates at anywhere from 20 to 50%. In too many cases, cart checkout processes take too long, require too many clicks and involve too many requests for non-essential information. Shoppers get distracted and distressed, lose interest, leave the site, or simply shop and research at another online store. The result is a huge lost revenue opportunity.
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Link Between Blogs and Organic Search
Marketing guru, Seth Godin, very succinctly outlined the ubiquity of search marketing in a 2007 post titled, “Permission, Junk and Spam.” The general premise of Godin’s observation was that consumers were becoming less patient with interruption marketing and much more interested in embracing marketers that met them online with relevant products and services as the result of a proactive search. In Godin’s own words, “Junk turns into spam when you show up at my doorstep, when your noise intercepts my quiet.” Organic search is dependent upon consumers taking action (i.e., conducting an online search). A solid blogging strategy ensures that the content (and consequently, the product or service) a consumer is seeking is available and waiting for them when they type those high-impact keywords into Google.
The Organic Search Difference…SEO …
online marketers have largely embraced PPC (pay-per-click) as a part of their demand generation arsenal. But according to recent research ,organic search results in a 5.66 times higher conversion opportunity than that of paid search. The ultimate driver of organic search is unique, accessible, and high-quality content. And the easiest, most cost-effective way to create that content is through corporate blogging. Sound complex? It’s not. Think of it this way – budgeting belts may be tightening, marketing dollars might be stretched, but everyone is still using the internet to search. From finding the best deals on the latest technological gadgets to locating the closest restaurant, online search is approximately 80% of all web activity. In fact, the 2008 Pew Internet Project statistics indicate that internet search is one of the most frequently executed daily online activities – second only to email, and steadily outpacing news and weather checks.