Search Engine Marketing: an area of internet marketing that seeks to promote web sites by increasing their visibility in search engine results pages. Search marketing includes Search Engine Optimization and Pay-Per-Click.
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So, Marketing Your Web site is …?
is an ongoing monthly iterative /cumulative process via …
SEO & Search Marketing : Google PPC AD’s
Great useful and relevant text Content
SEO friendly web design & coding / programming
web site usability
On-page optimization
Off-page optimization
Link Building > reciprocal
Email Marketing
Advanced Keyword & competition Research
Joint ventures with partner sites
Blogging > testimonials , articles , tips = subject matter expert in your field
Micro-blogging > twitter
Off line marketing to drive traffic to your web site : print , radio , TV etc
Video Uploading & video optimisation & photo sharing
Pod casting
Press Releases
Online PR >> social media
Social Networking >> face book , blog , linkedin
Build Your Website …..
Build Your Website Around What
Buyers/Prospects Want !
Because of the Internet, the relationship with a prospect begins before a salesperson sets foot in the prospect’s office – it begins when the person visits your Website.
Local Area off line & on line Marketing Tips
1) Order a listing in the Yellow Pages.com type listing directory web sites if you haven’t done so already. The key here is to to drive traffic to your web site . Make sure your listing shows your web site is listed clearly and it is a clickable link !
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