Delivering Measurable Results & Driving Sales Leads An Experienced Web Marketing Firm
The trend is already underway, as more marketers this year are taking money from traditional marketing budgets and using it in interactive advertising, as opposed to supporting interactive efforts with new funding, as was the case in years past, according to the Forrester Research report “US Interactive Marketing Forecast 2009 to 2014,” by Shar VanBoskirk.
Continue reading “Online Marketing Eats Into Traditional Media !”
Natural organic search = SEO is the preferred option FOR GENERATIN QUALIFIED LEADS !
At this very moment,YOUR potential customers are using Google, BING , Yahooo search engines, for information about services that you supply. But can these potential customers find your website when searching ?
Continue reading “Natural organic search = SEO is the preferred option !”
IT Buyers are very specific and consistent in what they require from a white paper
– Top components of a great white paper (in rank order):
o Tight abstract – keep to the point
o Minimal marketing – I am still learning
o Technology use case studies – what is everybody else doing?
o Product information and specifications – gotta have it
o Technical Diagrams – show me how
o Downloadable PDF versus digital format – let me read it on my time, please• Half of IT buyers would describe the white papers they come across most
often as ‘the right length.’ But what is it?
– 86% say to keep white papers under 10 pages with, 50% wanting even shorter ones at under 5 pages.
(InformationWeek Business)
The ‘B2B Marketing Benchmark Report 2009-10’ features brand new primary research compiled from 2,631 marketing professionals like yourself. With the convergence of multiple mediums coupled with today’s volatile economic climate, it’s critical that B2B marketers understand and use available data more effectively than ever.
Continue reading “Search marketing is generating the bulk of B2B leads !”
Forrester Research now estimates that search marketing accounts for 39% of all online advertising spending and is expected to account for 44% of online advertising spending by 2010. That means that over a third of all advertising on the Web is currently related to search. To break it down even further, here’s where those search related dollars are going:
Continue reading “SEO/SEM =39% of all online advertising spending”