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PPC 101 : For Your inbound web based Leads Generation .

What PPC : Pay Per Click Can Do For Your Leads Generation ?

Advertising and marketing is very much important part of a product lifecycle and it also creates brand awareness among the customers. There are various methods of marketing and advertising. Pay per click or PPC is one of those various marketing model. As the name suggests pay per click is the mode of advertisement in which the advertiser has to pay the publisher for every click that the advertisement would receive while it is being featured in the publisher’s website. One of the most common examples of the PPC model of marketing is Google Adwords, which charges the advertiser when the advertiser’s content or text ad is clicked by a customer. The search engine advertisement is the most popular form of the PPC advertising. The method of search engine PPC gains the popularity because the advertisement gets listed in search results through the process of SEO and hence the most relevant listings get displayed for the viewers to see.

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Mobile Marketing for Businesses

Mobile Marketing for Businesses

A question is asked in an article published in Mobile Marketing Watch website – is mobile marketing taking over the SEO driven promotional campaigns. The answer is negative as both forms of marketing strategy have their importance at their own places. Like how the SEO driven marketing campaigns are evolving as the time passes, similarly the mobile marketing strategy is evolving on how to reach as many people as possible in the shortest span of time. As there are about 70% mobile users turning to smartphones in order to surf the web the marketers are looking forward to expand their reach through this emerging channel.

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Why is Inbound marketing so popular?

Why is Inbound marketing so popular?

While outbound marketing techniques have been quite successful and are still being used by many companies, the new inbound marketing techniques are gaining momentum and are gaining a lot of popularity due to their cost effectiveness and successful results. The reason why people are finding the inbound marketing techniques to be so effective is because the whole strategy of inbound marketing focuses on the potential customers who are already searching for products and services which are offered by your company via useful relevant content at various stages of buying cycle.

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B2B and Industrial Marketing Strategies

B2B and Industrial Marketing Strategies

The intense competition among the increasing number of companies manufacturing similar line of products and providing similar services has led to the requirement of BOTH off line and now ON-LINE B2B and Industrial marketing strategies. With the ever increasing number of companies which are manufacturing the raw materials for a the bigger companies, these smaller companies need ON-LINE business to business marketing and ON-LINE industrial marketing strategies to tap into the vast market for their products and services.

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