Business-to-business marketers have unique challenges when it comes to measuring the success of their Web site. Because it’s not as obvious as number of product sales, b-to-b marketers must look deeper into Web analytics data to derive conclusions about brand building, advertising effectiveness and prospect interest.
Paid Search Has Been Recession-Proof
As the chart below indicates, during the last major
economic downturn which began in September of
2001, traditional ad spending fell 10 percent in the
overall US ad market according to AdAge. Paid Search
advertising grew more than 175 percent that year. And in
2002 as the economy made a slow but steady recovery,
traditional ad spending rose a modest 4 percent while
Paid Search grew an additional 210 percent. Continue reading “Paid Search Has Been Recession-Proof”
Our list of on line marketing we find highly effective: For businesses of all sizes
· Web Site re designs—Make your web site more compelling and maximize it for strong conversions, by helping prospects find quickly what they want, piquing their interest and having strong calls to action & compelling landing pages. Industry research has shown that a very high percentage of business web sites in numerous industries fail to achieve core objectives.
How SEO /Search ROI Stacks up against the others
| Marketing Tactic |
Low Value Tactic Continue reading “How SEO /Search ROI Stacks up against the others” |
Top 3 Mistakes: web site-ecommerce Conversion
There are many things that can negatively impact the experience a visitor has at a website. To improve conversion, a busines / merchant has to identify impediments and improve the customers purchasing experience. Some things to avoid include:
Continue reading “Top 3 Mistakes: web site-ecommerce Conversion”