- Does not ask you about your business
- Does not ask you any questions about your Search Engine Marketing and Optimization programs
- Begins the new design without discussing with you the goal of your website
- Begins the new design without discussing with you who your target audience is
- Puts visual impact ahead of the usability of the web site
- Recommends a Splash entry page (Search Engines cannot normally ‘see’ Splash pages. This is a dated feature that tends to put off site visitors – who will often simply leave the page (and the website) before it has had a chance to load)
- Recommends your entire site be in Flash (Search Engines cannot ‘see’ Flash pages)
- Recommends putting your site in Frames (Search Engines have great difficulty ‘seeing’ Frames pages – there are workarounds for using Frames but they are a costly retro-fit. A good designer will recommend using tables rather than Frames if you have your heart set on a Frames look)
- Does not realize that the <title>, <meta name=”description”>, and <meta name=”keywords”> tags should be different on every page
PPC : Paid search offers BIG advantages ….!
“Paid search offers advantages that other forms of advertising just can’t,” says Wehr / Oneupweb. “When integrated with a natural search engine optimization (SEO) campaign, and overall marketing plan, it will return more for every dollar spent.”
Continue reading “PPC : Paid search offers BIG advantages ….!”