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Benefits of Web site Videos in B2B Marketing

Top Reasons to Use brief 1 to 5 min Web site Videos in B2B Marketing :

Drives targeted web site traffic ( folks use youtube seach engine to find services )
Improves organic search results ranking
Increases the time spent on your site
Enhances the user experience / more interactive
Boosts leads conversion and ROI
Provides a 24/7 salesperson on line
Sets you apart from the competition
Encourages viral marketing of your brand
Increases online awareness of your company
Harnesses the power of online exposure
Makes your company look forward thinking
Helps you capitalize on the emergence of new rich media
Attracts New Business prospects from your landing pages

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B2B Marketing . Industrial B2B marketing Trends .

B2B Marketing . Industrial B2B marketing Trends .

The Internet has completely transformed the relationship between buyers and sellers in the business-to-business (B2B) world. Today, any company that markets and sells to engineering, technical, industrial and manufacturing professionals must have a robust and effective online marketing strategy — not just a company Web site.

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B2B Marketing . Industrial Marketing Benefits & Goals .

Most B2B INDUSTRIAL company web sites have one (or both) of these two marketing goals and purposes:

1. Generate Sales Leads – Drive profits by generating leads or prospects. (These leads could be prospects who will : call, email, fill out a lead form, join a newsletter, etc.)
2. Generate Sales – Drive profits by selling products or services.

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B2B Marketing . Industrial Marketing Houston.

The industrial buy cycle consists of a methodical and deliberate series of four stages: Needs Awareness, Research, Consideration & Comparison, and Procurement. In each of these stages, buyers engage in different behaviors and use a wide variety of information sources to locate suppliers and support their buying decisions. Although the industrial buy cycle has been around for as long as products have been bought and sold, the way purchasers go through the four stages has changed.

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