Most B2B INDUSTRIAL company web sites have one (or both) of these two marketing goals and purposes:
1. Generate Sales Leads – Drive profits by generating leads or prospects. (These leads could be prospects who will : call, email, fill out a lead form, join a newsletter, etc.)
2. Generate Sales – Drive profits by selling products or services.
Regardless of whether your B2B business needs to generate leads in your local market, nationwide, or globally,
online marketing can help drive sales and/or leads, thereby driving profits.
What B2B Online web site Marketing Does :
There are two basic ways online B2B web site marketing can drive sales and profits for your company:
1. Attract prospects / clients who may be interested in your products or services to your web site.
2. Get prospects to take the desired action (contact you, make a purchase, etc.) once they visit your
web site.
The technical names and acronyms (like SMO ,SEO, PPC, etc.) are specific strategies
online web site marketers use to drive more visitors to your web site, then get those visitors to do what you need them to do to drive your company profits.
Step # 1 : Get Your Website Ranked On Google, Yahoo, And Bing
Fact: Prospects search for products, services, and information over 22 billion times every single month
in the U.S.A . Over 90% of these searches are done on Google, Yahoo, or Bing.
Is your company reaching the prospective customers that are searching for what your products and services ?
Implementing an ongoing monthly strategy called SEO = Search Engine Optimization, your web site can be ranked among the top search results when prospective customers search for your products, services and information that your web site offers as a solution to their issues facing them .