A survey conducted by Marketing Sherpa supports the finding that 34% of small industrial marketers will increase their marketing budgets, compared to 21% of large companies.
According to AD-Ology Research, 52% of all small industrial business owners surveyed agree with the statement “You can gain market share by marketing while your competitors are cutting back.”
Several studies reveal that more than ever, respondents are looking for value-added options in reaching their target audience. ·
B2B Recession Survey reveals that 74% of the companies surveyed believe their company must be seen as the first of 2 to 3 that come to a customer’s mind. More than half of the respondents planned to spend the same or more money on their web sites content and Internet marketing efforts
It’s apparent companies are looking for increased value and ROI from their marketing spend. It’s also apparent from the results of these surveys that companies understand the importance of a consistent branding effort to keep their brand very visible to their market on line.