Web site content for B2B web sites
Having an abundance of e-books, white papers, webinars, podcasts, video, etc. is great. Yet before you get to the content overload stage, you need to ensure you have lots of “bread and butter” content including:
On line marketing stats !
Mobile
Mobile ad spending will grow 47 percent in 2012, reaching $1.8 billion, according to eMarketer.
Google projects that 44% of total searches for last minute gifts and store locator terms will be from mobile devices this holiday season
65% of high end device users report that they have used their device to find a business, and then made a purchase at that business in person.
70% of smartphone owners use their phones in-store while holiday shopping.
Search
Creating an effective Social Media Strategy !
Social networking channels such as Twitter, LinkedIn and Facebook can prove as great tools when used for promoting a business. Make proper use of these tools in order to increase ranking and traffic of a website. Now the question is – how to create a proper and helpful Social Media Marketing (SMM) strategy? First of all, a businessman needs to:
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Sharing Variety of useful Content Is the Key in blog & social media posts
In order to become or stay as a subject matter expert
1) The information of your posts should be useful and multimedia:
a) Text Content
b) Audio Opinions & Updates
c) Photo Updates re Products
d) Video Updates with Opinions and Product Information
2) Information should be connected in some way. For example start from the results that you achieved on a situation that you resolved
3) Make about 2 to 3 posts per week across channels such as your blog , linkedin , face book , you tube , twitter etc .
Share success stories of your clients, this information encourages your contacts to be more active. Tell people how your product or services helped your clients in their lives. People like practical case studies, especially if these are useful & relavant !
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3 Things to Avoid In Your SEO Campaign
If you are planning on hiring a SEO expert for increasing the visibility of your B2B marketing , then there are some things that you need to know about search engine optimization campaigns. You must know that you must avoid few things in your campaign at all costs or you will end up incurring both ,financial and reputational losses.