Jupiter’s recent study confirmed what we all suspected: search engine users click specialized content within general search results more than they do within vertical search results.
Spend on search engine optimization (SEO) will grow
Spend on search engine optimization (SEO) will grow at a compound annual growth rate of 15% over the next 3 years to $5.1 billion by the end of 2014, according to Forrester Research. Why ? Having mastered paid search initiatives, online marketers are strategically increasing their SEO budgets, sharpening their focus on optimizing traffic from natural search to generate more targeted clicks at a much lower cost.
Continue reading “Spend on search engine optimization (SEO) will grow”
Few Facts re Social Media Marketing .
Here are some of the facts :
Facebook alone has more than 300 million active users and HALF of those users log in on any given day.
20% of US adults use Twitter or some similar “status update service” (Pew Research Center).
77% of active Internet users read blogs.
More than 4 in 5 bloggers post product or brand reviews and blog about products they love or hate.
27 billion people—11% of all internet users—consumed podcasts in 2009.
By 2013, podcast consumption is predicted to exceed 37 billion users, which is projected to be about 17% of all Internet users.
The top 5 article sites attract 20 million viewers per month.
The top 10 social bookmarking sites attract more than 80 million visitors each month.
VIDEO SEO : video web marketing
According to a study by Google and AOL conducted by market insight and information group TNS, 75 percent of respondents reported watching more video online than they did a year ago, and over half expect to watch more online video in the next year.