As the chart below indicates, during the last major
economic downturn which began in September of
2001, traditional ad spending fell 10 percent in the
overall US ad market according to AdAge. Paid Search
advertising grew more than 175 percent that year. And in
2002 as the economy made a slow but steady recovery,
traditional ad spending rose a modest 4 percent while
Paid Search grew an additional 210 percent. Continue reading “Paid Search Has Been Recession-Proof”
Top 3 Mistakes: web site-ecommerce Conversion
There are many things that can negatively impact the experience a visitor has at a website. To improve conversion, a busines / merchant has to identify impediments and improve the customers purchasing experience. Some things to avoid include:
Continue reading “Top 3 Mistakes: web site-ecommerce Conversion”