Build Your Website Around What
Buyers/Prospects Want !
Because of the Internet, the relationship with a prospect begins before a salesperson sets foot in the prospect’s office – it begins when the person visits your Website.
Local Area off line & on line Marketing Tips
1) Order a listing in the Yellow Pages.com type listing directory web sites if you haven’t done so already. The key here is to to drive traffic to your web site . Make sure your listing shows your web site is listed clearly and it is a clickable link !
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web site marketing / search engine marketing
Create a Solid web platform . Make sure your website is clear, easy to read, and well organized. Your website only has approx 1/10th of a second to capture a browser’s / search visitors attention. If you mess up this step, nothing else can make up for it. You may get hundreds & hundreds of people to your site-but if they don’t stay & engage with you , it doesn’t matter.
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Online transactions / e commerce web sites
Online transactions are an important source of revenue for smaller businesses. The Internet can extend the reach of a small business e commerce web site to a potentially global customer base, providing opportunities for increased revenue. This fact has not been lost on smaller businesses, two-thirds of which operate an online business, according to a recent survey by web host 1&1 Internet. However, with all the bad news related to privacy failures, consumers are growing wary of making online purchases.
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Online Marketing Eats Into Traditional Media !
The trend is already underway, as more marketers this year are taking money from traditional marketing budgets and using it in interactive advertising, as opposed to supporting interactive efforts with new funding, as was the case in years past, according to the Forrester Research report “US Interactive Marketing Forecast 2009 to 2014,” by Shar VanBoskirk.
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