Delivering Measurable Results & Driving Sales Leads An Experienced Web Marketing Firm
Natural organic search = SEO is the preferred option FOR GENERATIN QUALIFIED LEADS !
At this very moment,YOUR potential customers are using Google, BING , Yahooo search engines, for information about services that you supply. But can these potential customers find your website when searching ?
Continue reading “Natural organic search = SEO is the preferred option !”
IT Buyers are very specific and consistent in what they require from a white paper
– Top components of a great white paper (in rank order):
o Tight abstract – keep to the point
o Minimal marketing – I am still learning
o Technology use case studies – what is everybody else doing?
o Product information and specifications – gotta have it
o Technical Diagrams – show me how
o Downloadable PDF versus digital format – let me read it on my time, please• Half of IT buyers would describe the white papers they come across most
often as ‘the right length.’ But what is it?
– 86% say to keep white papers under 10 pages with, 50% wanting even shorter ones at under 5 pages.
(InformationWeek Business)
The ‘B2B Marketing Benchmark Report 2009-10’ features brand new primary research compiled from 2,631 marketing professionals like yourself. With the convergence of multiple mediums coupled with today’s volatile economic climate, it’s critical that B2B marketers understand and use available data more effectively than ever.
Continue reading “Search marketing is generating the bulk of B2B leads !”
68% of search engine users typically click on results on the first page and 92% of users do not click past the third page. [2007 JupiterResearch]
According to a recent study, more than 60% of web sites lack the proper web programming to be ranked properly by Internet search engines.
Continue reading “60% of web sites lack the proper web programming !”