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Outlook 2009 :B2B marketing priorities & plans .

Results compiled from a recent survey of 36 tech marketing vendors.
 
Brand vs. Lead Generation – The IDC survey indicates that B2B marketers have ranked demand generation significantly higher than awareness building for marketing initiatives. In good times, IDC has found that the rankings of demand generation and awareness building are equal.

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Social Media Marketing Industry Report.

• Marketers are mostly new to social media: A significant 88% of marketers surveyed are using social media to market their businesses, BUT 72% have only been doing so for a few months or less.
• How much time does this take? A significant 64% of marketers are using social media for 5 hours or more each week and 39% for 10 or more hours weekly.
• The top benefit of social media marketing: The number-one advantage is generating exposure for the business, indicated 81% of all marketers, followed by increasing traffic and building newbusiness partnerships.
• The top social media tools: Twitter, blogs, LinkedIn and Facebook were the top
four social media tools used by marketers, in that order.
• Social media tools marketers most want to learn about: Social book marking.

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