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Study: Online marketing spending gains

Online marketing spending gains

Chicago—Organizations worldwide will continue to invest in online marketing campaigns this year, but fewer than half of marketers use technology to measure the results, according to a new study by Alterin.The company’s sixth “Annual Marketing Survey” found that online campaigns involving social networks, e-mail and pay-per-click advertising will increase this year, as 38% of respondents said they planned to increase budgets. Only 20% said they planned to decrease their online marketing budgets.

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Search marketing spending is increasing ( SEO & PPC )

Search Engine marketing spending is increasing in 2009 !

Despite the faltering economy, search marketing is holding up well, as marketers focus on tools that promise the strongest return on investment. According to a new study by interactive marketing analytics company ., year-over-year growth in paid search in North America stood at 32% in the third quarter, in line with several other analyses and relatively unchanged from earlier in the year.

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Search Engine Marketing & Small & Medium Businesses

A Microsoft AdCenter study of 400 small-business owners in the US indicated that a majority invest in developing websites, but do not take steps to enhance their online business presence (throuch paid search marketing). Fifty-nine percent of respondents don’t currently use paid search marketing, and of those, 90% have never even tried!

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