How clients BUY : 2009 Report , we asked 200 buyers of professional services about the role the web plays in the purchasing process.How important is a service provider’s website? Very! And, it has gained influence since 2005… Continue reading “Why your Business Web Site matters even more NOW”
SEO & PPC : Stats that Count !
Stats that Count !
Marketing is more important than ever. Ninety-four percent of CMOs believe that “a tough economic period is precisely the time when marketing plays a key role.” Continue reading “SEO & PPC : Stats that Count !”
B2B marketing during a slowing economy
1. Use lead management to maximize the value of each lead. When prospects are fearful, Miller says, “you need lead scoring to identify which leads are highly engaged, and lead nurturing to develop relationships.”
Internet is a blessing for B2B companies
1. B2B companies don’t need large budgets to make an impact online — Because the Internet has leveled the playing field, companies don’t need boatloads of money to reach customers. Companies can disseminate white papers, free reports, Webinars, e-books, articles and all sorts of other information and tools — efficiently and cost-effectively via the Internet.
More clickability of organic left side search results listings !
Research shows that search engine users prefer organic left side links to the 3 line sponsored AD’s links in the search engine results pages
Continue reading “More clickability of organic left side search results listings !”