Delivering Measurable Results & Driving Sales Leads An Experienced Web Marketing Firm
“Small and midsize businesses are using search in place of newspaper and magazine advertising,” said Marissa Gluck, managing partner at Radar Research, which conducted the online survey of 867 search-engine advertisers and agencies in December and January. “We’re seeing a definite shift from print. That’s because [search is] efficient, and [advertisers] understand what they are getting for their money.”
Continue reading “Search marketing growth takes toll on print spending”
Business-to-business marketers have unique challenges when it comes to measuring the success of their Web site. Because it’s not as obvious as number of product sales, b-to-b marketers must look deeper into Web analytics data to derive conclusions about brand building, advertising effectiveness and prospect interest.
· Web Site re designs—Make your web site more compelling and maximize it for strong conversions, by helping prospects find quickly what they want, piquing their interest and having strong calls to action & compelling landing pages. Industry research has shown that a very high percentage of business web sites in numerous industries fail to achieve core objectives.
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Low Value Tactic Continue reading “How SEO /Search ROI Stacks up against the others” |