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SEO Facts …. search engine optimization

SEO Facts:

85%++ of website traffic comes from a search engine .
As much as 60% of all sites are not properly optimized to rank high in the search engines, so optimizing your site puts it ahead of your competitors who don’t .
The ROI for SEO is very good in comparison with other marketing methods such as direct mail or banner ads .
9 out of 10 web surfers visit a search engine, portal or community site each month. They also revisit frequently, nearly five times per month .
62% of search engine users click on a search engine result within the first page, and a full 90% of search engine users click on a result within the first three pages of search results .
There is still a segment of users who think “industry leadership” is a component of what search engines use to rank search engine results, online marketers can use this perception to their advantage .
Only 10% of search engine users click on results beyond the third page .
86% of search engine users report they feel organic listings are more relevant than paid listings .
86% of search engine users report that they trust organic search results over paid results.
references: Search Engine User Behavior Study

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Link Between Blogs and Organic Search

Marketing guru, Seth Godin, very succinctly outlined the ubiquity of search marketing in a 2007 post titled, “Permission, Junk and Spam.” The general premise of Godin’s observation was that consumers were becoming less patient with interruption marketing and much more interested in embracing marketers that met them online with relevant products and services as the result of a proactive search. In Godin’s own words, “Junk turns into spam when you show up at my doorstep, when your noise intercepts my quiet.” Organic search is dependent upon consumers taking action (i.e., conducting an online search). A solid blogging strategy ensures that the content (and consequently, the product or service) a consumer is seeking is available and waiting for them when they type those high-impact keywords into Google.

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The Organic Search Difference…SEO …

online marketers have largely embraced PPC (pay-per-click) as a part of their demand generation arsenal. But according to recent research ,organic search results in a 5.66 times higher conversion opportunity than that of paid search. The ultimate driver of organic search is unique, accessible, and high-quality content. And the easiest, most cost-effective way to create that content is through corporate blogging. Sound complex? It’s not. Think of it this way – budgeting belts may be tightening, marketing dollars might be stretched, but everyone is still using the internet to search. From finding the best deals on the latest technological gadgets to locating the closest restaurant, online search is approximately 80% of all web activity. In fact, the 2008 Pew Internet Project statistics indicate that internet search is one of the most frequently executed daily online activities – second only to email, and steadily outpacing news and weather checks.

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