B2B and Industrial Marketing Strategies
The intense competition among the increasing number of companies manufacturing similar line of products and providing similar services has led to the requirement of BOTH off line and now ON-LINE B2B and Industrial marketing strategies. With the ever increasing number of companies which are manufacturing the raw materials for a the bigger companies, these smaller companies need ON-LINE business to business marketing and ON-LINE industrial marketing strategies to tap into the vast market for their products and services.
