Delivering Measurable Results & Driving Sales Leads An Experienced Web Marketing Firm
Most B2B INDUSTRIAL company web sites have one (or both) of these two marketing goals and purposes:
1. Generate Sales Leads – Drive profits by generating leads or prospects. (These leads could be prospects who will : call, email, fill out a lead form, join a newsletter, etc.)
2. Generate Sales – Drive profits by selling products or services.
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The industrial buy cycle consists of a methodical and deliberate series of four stages: Needs Awareness, Research, Consideration & Comparison, and Procurement. In each of these stages, buyers engage in different behaviors and use a wide variety of information sources to locate suppliers and support their buying decisions. Although the industrial buy cycle has been around for as long as products have been bought and sold, the way purchasers go through the four stages has changed.
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Increased Quality Traffic to your Web Site
Increased search engine visibility ON SEARCH ENGINES like Google & Bing effectively drives quality traffic to your web site from high growth web properties. Social media marketing, along with SEO process , can help you gain multiple listings on search engine results pages, resulting in direct and indirect search engine traffic from more traffic sources .
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Twitter more likely to induce advocacy and future purchases .
Marketers looking to push out the most effective messages to opt-in recipients must understand how audiences differ across channels and what causes them to connect with brands. Marketing venues that seem similar may differ strongly if their users have different needs and motivations.
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Social networking sites’ impact on business is growing. This year, 68% have become a fan or friend of a product, service, company, or group on a social networking site, compared with 57% last year, the study said.
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