Mobile Marketing for Businesses

Mobile Marketing for Businesses

A question is asked in an article published in Mobile Marketing Watch website – is mobile marketing taking over the SEO driven promotional campaigns. The answer is negative as both forms of marketing strategy have their importance at their own places. Like how the SEO driven marketing campaigns are evolving as the time passes, similarly the mobile marketing strategy is evolving on how to reach as many people as possible in the shortest span of time. As there are about 70% mobile users turning to smartphones in order to surf the web the marketers are looking forward to expand their reach through this emerging channel.

The benefit of mobile marketing is that marketers can reach a larger audience in shorter span of time and the cost is less compared to other forms of marketing. In mobile marketing most of the marketers sends a short code, along with relevant content, to their customers. By clicking those short codes would take the customers to the website of the company where they can shop for their requirements.A responsive web site is a Must for mobile marketing , it is the foundation !!