Research shows that search engine users prefer organic left side links to the 3 line sponsored AD’s links in the search engine results pages
- comScore and others have reported that 70 to 80 percent of users click organic rather than sponsored listings.
- Earlier this year, Jupiter research found that six out of seven sales resulting from search engines originated in the organic search listings.
Based on the clickability of organic listings, it’s safe to assume that well-optimized websites will achieve their business goals. Industry research has documented this in both case studies and research studies.
- Research: Industry research has shown benefits for both corporate and retail sites with organic search engine optimization (SEO). Two separate studies revealed enormous gains in conversions and unique visitors for well-optimized sites. In one instance, a 142 percent increase in conversion rates was reported the first month the sites appeared on page one in Google. The second month, conversion rates went to 194 percent over the prior month. Unique visitors went sky-high, with a 337 percent increase the first month and 627 percent increase the second month.
- Case Study: A SEMPO case study reported dramatic results with SEO for a connector manufacturer. Starting with a baseline of 15 top-30 rankings, it went up to 79 in six months, then 102 in four more months. The site is in the top nine on Google for specific phrases and increased highly targeted visitors three fold over baseline in one year.