SEO & SEARCH MARKETING .
- According to a Forrester Research Media Field Study, getting a loyal audience in the first place is best done by Search Engine Placement.
- According to Georgia Tech’s Graphics, Visualization And Usability survey, 84.8% of Internet users use search engines to find websites.
- In an ActivMedia Research study, Search Engine Positioning was ranked #1 website promotional method used by ecommerce sites.
- Search engines create more awareness about websites than all advertising combined – including banners, newspapers, TV and radio (as reported by IMT Strategies, a division of the Meta Group).
- Research from Target Marketing Magazine…
Top Ways Websites Are Discovered
|
Banner ads |
1% |
|
Targeted email |
1.2% |
|
TV spots |
1.4% |
|
“By accident” |
2.1% |
|
Magazine ads |
4.4% |
|
Word-of-mouth |
20% |
|
Random Surfing |
20% |
|
Search Engines |
46% |