Mobile
Mobile ad spending will grow 47 percent in 2012, reaching $1.8 billion, according to eMarketer.
Google projects that 44% of total searches for last minute gifts and store locator terms will be from mobile devices this holiday season
65% of high end device users report that they have used their device to find a business, and then made a purchase at that business in person.
70% of smartphone owners use their phones in-store while holiday shopping.
Search
54% say Search is a really important information source for making holiday purchases (Google & Ipsos OTX Post Holiday Shopping Intentions Study, January 2011)
67% of consumers researched online prior to purchase during the holiday season
Social
According to eMarketer, 36% of retailers said they plan to spend most of their holiday marketing budget on social media platforms during the 2011 holiday shopping season – up from 27% in 2010.
55 percent of consumers plan to use more coupons this year.
According to Shop.org’s eHoliday survey conducted by BIGresearch , of those who regularly use social media platforms, nearly three-quarters say they have already invested in their Facebook (72.5%) and Twitter (41.2%) accounts in advance of the holidays.
Takeaway: Diversify your online marketing campaigns! Mobile, Search and Social are all strategies that can effectively be leveraged to ensure you get the most leads !
Call us today for a FREE SEO marketing Campaign analysis for your business @ 281-570-5804 .