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READ MOREOnline transactions are an important source of revenue for smaller businesses. The Internet can extend the reach of a small business e commerce web site to a potentially global customer base, providing opportunities for
READ MOREAccording to the Forrester Research report ,display advertising is rebounding, after spending in the category dipped this year as recession-constrained marketers reallocated money to direct response media. But VanBoskirk
READ MOREAccording to the Forrester Research report , Social media campaigns are growing into an established part of the interactive ad mix as more companies embrace it -- 64 percent of marketers already build social media applic
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READ MOREThe trend is already underway, as more marketers this year are taking money from traditional marketing budgets and using it in interactive advertising, as opposed to supporting interactive efforts with new funding, as wa
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READ MOREThe ‘B2B Marketing Benchmark Report 2009-10’ features brand new primary research compiled from 2,631 marketing professionals like yourself. With the convergence of multiple mediums coupled with today’s volatile eco
READ MOREForrester Research now estimates that search marketing accounts for 39% of all online advertising spending and is expected to account for 44% of online advertising spending by 2010. That means that over a third of all ad
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