PPC 101 : For Your inbound web based Leads Generation .

What PPC : Pay Per Click Can Do For Your Leads Generation ?

Advertising and marketing is very much important part of a product lifecycle and it also creates brand awareness among the customers. There are various methods of marketing and advertising. Pay per click or PPC is one of those various marketing model. As the name suggests pay per click is the mode of advertisement in which the advertiser has to pay the publisher for every click that the advertisement would receive while it is being featured in the publisher’s website. One of the most common examples of the PPC model of marketing is Google Adwords, which charges the advertiser when the advertiser’s content or text ad is clicked by a customer. The search engine advertisement is the most popular form of the PPC advertising. The method of search engine PPC gains the popularity because the advertisement gets listed in search results through the process of SEO and hence the most relevant listings get displayed for the viewers to see.

Pay Per Click Summary

Pay per click or PPC is an internet marketing and advertising model. In this model the cost of the advertisement is paid by the advertisers to the publisher, primarily the website owner, when the advertisement is clicked by the user that is featured in the website. In simple terms PPC is defined as the money that is spent in order to get the click on the advertisement. In contrast to the SEO, PPC leverages the webpage of the publisher by displaying a banner of the advertisement and when a user click on the banner it gets redirected to the advertiser’s website and the publisher gets paid for the click. The benefit of PPC over SEO and other internet marketing is that it drives more qualified inbound web site traffic to the marketer’s website immediately.