eMarketer is reporting that SEO = Search engine optimization budget allocations are expected to rise in the coming years as compared to other search marketing strategies.
With the slowing in the economy, customer acquisition is becoming more and more vital. SEO becomes a more vital part of the overall marketing strategy. SEO provides a long term strategy for increased consumer acquisition.
“Search Marketing Trends: Back to Basics” reports that SEO growth will grow from 17.7% to 20.3% while paid search will decline from 15.9% in 2009 to 11.3% in 2013. When searching for information, consumers find more value in organic search results than pay per click (PPC) advertising. ”
SEO is like a public relations strategy; it will help to bring in top of mind awareness to your business brand & web site. SEO gets them in the door, so you can build a relationship & a dialogue and complete the sale .