Search Engine Marketing: an area of internet marketing that seeks to promote web sites by increasing their visibility in search engine results pages. Search marketing includes Search Engine Optimization and Pay-Per-Click.
Search Engine Optimization (SEO): an on going process geared towards increasing website traffic from search engines via un-paid natural / organic left side search results.
Pay-Per-Click (PPC): A form of Internet advertising, in which the ad sponsor only has to pay for actual traffic to the website. These 4 line PPC AD’s appear on top and on right side on search engine results pages on Google , Yahoo & Bing etc
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