In order to become or stay as a subject matter expert
1) The information of your posts should be useful and multimedia:
a) Text Content
b) Audio Opinions & Updates
c) Photo Updates re Products
d) Video Updates with Opinions and Product Information
2) Information should be connected in some way. For example start from the results that you achieved on a situation that you resolved
3) Make about 2 to 3 posts per week across channels such as your blog , linkedin , face book , you tube , twitter etc .
Share success stories of your clients, this information encourages your contacts to be more active. Tell people how your product or services helped your clients in their lives. People like practical case studies, especially if these are useful & relavant !
Combine your ideas with latest industry news. Tell people how something made you to change your mind about things, or how you improved your service (product) because of the latest changes in your industry .
Personal information should reveal your emotions and interests. You can share what you like and what you don’t like, what you want to change and why you want to do it.
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