Twitter & Facebook Now Have Impact On Your Site SEO & Search Ranking

Apply this information to your own marketing efforts to experience the full benefits of SEO on search ranking for free organic traffic to your site.

• Quantity of Friends/Followers – just as with links, it’s likely the case that “more is better”, though there will likely be caveats; low quality bots and inauthentic accounts are likely to be filtered (and may be much easier to spot than spammy links, due to the challenge they find in getting any “legitimate” friends/followers).
• Importance of Friends/Followers – the friends/followers you have, like the link sources you have, are also probably playing a role. Earn high “authority” followers and you yourself must be a high authority person.
• Analysis of Friends/Followers Ratios – Much like the engines’ analysis of the editorial nature of links, consideration of whether a social user is engaging in following/follower behavior purely out of reciprocity vs. true interest and engagement may be part of authority scoring. If you have 100K followers and follow 99K of them, but the engagement between you and your followers is slim, you’re likely not as authoritative as an account with 100K followers + 5K following, but those followers are constantly engaged, retweeting, liking, sharing, etc.
• Topic Focus / Relevance – The consistency or patterns between your sharing behaviors could also be a consideration, using topic analysis, patterns in the sources of shared/tweeted links, etc. Being an “authority” could even be subject-specific, such that when a prominent SEO tweets links to celebrity news it has less of an impact than when they tweet links to a web marketing resource.
• Association Bias – It is also suspected that Google and Bing will include associating social authors with the sites/domains they’re “part of” vs. independent from. Sometimes, this might be as easy as looking at the URL associated with the account, other times it could be based on patterns like where you most often tweet/share links to or whether your account is listed on pages from that site.

SOURCE : VERY RECENT interview done by Danny Sullivan with executives from both Google & Bing.

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