What Is Pay Per Click?
Pay Per Click advertising builds on the HIGH DAILY USAGE of search engines such as GOOGLE to bring your message to prospects at exactly the time they are looking for you. Most Internet users are familiar with PPC ads – i.e., sponsored links – which appear to the top and right of natural search results.
These ads are displayed when the user types a keyword search phrase into the search engine search box that then search engines matches the keyword chosen for your search engine marketing campaign as relevant to your business.